School of Management
Marketing Professor Appears on National Radio Show
Expert explains how consumers are increasingly skeptical of AI-generated products.
Investment Expert Interviewed for ETF Story
The School of Management鈥檚 Mingyuan Kong, Ph.D., advises investors on choosing the right exchange-traded fund.
The Emotional Cost of AI-Written Messages
Ahead of Valentine鈥檚 Day, consumer behavior expert Colleen Kirk, D.P.S., helps explain why you shouldn’t use AI to create heartfelt notes.
The Psychology of Storm Shopping
As major snowfall approached the New York area, consumer behavior expert Colleen Kirk, D.P.S., explained why shoppers stockpile groceries ahead of bad weather.
Marketing Expert: Brands Must Balance AI Use with Authenticity
Consumer psychology researcher discusses how brands can counter public distrust in AI-generated marketing campaigns.
Expert Explains Holiday Spending Habits
Consumer behavior researcher shares insight into why shoppers frequently turn to non-cash payment options during the holiday season.
President Balentine Appears on National News Show
While artificial intelligence won鈥檛 replace most workers, professionals who know how to use the technology will replace those who do not.
Professor Shares Tips for Shopping on Black Friday
Marketing expert advises consumers to know the difference between a true deal and a marketing trap.
Jumpstart Your College Career in High School
Business programs for high school students, like those at 黑料导航, instill fundamental skills to succeed in a rapidly evolving job market.
Supply Chain Expert: Tariffs Will Impact Holiday Prices
School of Management professor tells consumers they can expect to pay more for candy this holiday season.