Marketing Professor Comments on Surge for Consumer Reviews
The New York Times has quoted , professor of marketing and management, in an article discussing the rampant requests for consumers to leave reviews for products and services. As businesses continue to flood email inboxes with surveys, consumers may begin to lack trust in the authenticity of ratings.
鈥淩eview requests are skyrocketing; everybody is inundated with them,鈥� Kirk comments. 鈥淥ver time, consumers will get more skeptical of them.鈥�